Fulfilling Search Queries When planning out your content additions to your website/blog, focus on the searcher, their intent, and the information they need. By providing educational, quality content you will attract searchers to your blog and help answer their questions. Blog posts are a great way to attract an audience on search engines that isn’t specifically … [Read more...] about Content Creation for Search Engine Optimization
Search Engine Optimization Overview
Determining how to balance organic search and paid ads for your business Determining how to acquire the web traffic you need to grow your business can be overwhelming at first. Once you gain an understanding of the different values of organic search and paid ads, you will understand the balance between them and know where to focus your efforts. Organic … [Read more...] about Search Engine Optimization Overview
Social Search Strategies
Over half of the world’s population uses social media for an average of 2.5 hours a day! This makes the various platforms a fantastic tool for both B2C and B2B marketers. Social media search has continued to grow, as many social outlets have evolved to make it easy for users to search and discover within their platform. Google has also begun to incorporate short video … [Read more...] about Social Search Strategies
How Small Businesses Can Benefit from Accurate Job Costing
Monitor price of material used, production time, labor, and other overhead expenses to ensure profitable pricing structures within your company. What is Job Costing? The process of tracking the expenses acquired over a period of time and assigning them to a specific job is known as job costing. Typically, job costing is calculated by adding together three categories … [Read more...] about How Small Businesses Can Benefit from Accurate Job Costing
Product, Price, Place and Promotion: The Four Pillars of Marketing
The 4ps of marketing is a simple yet powerful tool that can help you generate more sales and grow your business. They stand for Product, Place, Promotion and Price. Whilst often considered common sense, it's the basic understanding of these four pillars that can drive and dictate the success of your marketing strategy. The Four Ps of Marketing: An Overview The 4ps of … [Read more...] about Product, Price, Place and Promotion: The Four Pillars of Marketing
