In the ever-evolving landscape of digital marketing, maintaining a vibrant online presence is crucial for small businesses. It's not uncommon for organic search traffic to dwindle over time, overshadowed by newer content. In this scenario, recognizing the need for a content refresh becomes imperative. This blog will guide you through the process of website optimization, … [Read more...] about Website Optimization: An Effective Guide to Content Refresh
Running a Business
Monitor price of material used, production time, labor, and other overhead expenses to ensure profitable pricing structures within your company. What is Job Costing? The process of tracking the expenses acquired over a period of time and assigning them to a specific job is known as job costing. Typically, job costing is calculated by adding together three categories … [Read more...] about How Small Businesses Can Benefit from Accurate Job Costing
Any business from large to small must do some advertising to get their product out to the public. Advertising is not free but can lead to an increase in revenue in the future. The success of your advertising efforts is measured by a metric called Return on Ad Spend or ROAS. What is ROAS? ROAS or Return on Advertising Spend refers to the amount of revenue that is … [Read more...] about A Business Owner’s Guide to ROAS (Return on Ad Spend)
It is important for every business owner to keep track of their finances day-to-day, month-to-month, and year-to-year. By keeping track of the money that goes in and out of your business, you are able to form end of period reports that help guide you in making decisions for the future. Accounting software allows you to keep track of your finances in an organized, reliable … [Read more...] about What is the Importance of Accounting and Finance Software?
The abilities of technology can be overwhelming to some but when used correctly, it will become a best friend to business owners. In just a few searches and clicks, customers are able to learn about your business, see what products and services you have to offer, and most importantly bring in revenue. Whether you need someone to do landscaping, a new outfit for an event, or to … [Read more...] about The Importance Of Building an Online Presence