Any business from large to small must do some advertising to get their product out to the public. Advertising is not free but can lead to an increase in revenue in the future. The success of your advertising efforts is measured by a metric called Return on Ad Spend or ROAS. What is ROAS? ROAS or Return on Advertising Spend refers to the amount of revenue that is … [Read more...] about A Business Owner’s Guide to ROAS (Return on Ad Spend)
Running a Business
It is important for every business owner to keep track of their finances day-to-day, month-to-month, and year-to-year. By keeping track of the money that goes in and out of your business, you are able to form end of period reports that help guide you in making decisions for the future. Accounting software allows you to keep track of your finances in an organized, reliable … [Read more...] about What is the Importance of Accounting and Finance Software?
The abilities of technology can be overwhelming to some but when used correctly, it will become a best friend to business owners. In just a few searches and clicks, customers are able to learn about your business, see what products and services you have to offer, and most importantly bring in revenue. Whether you need someone to do landscaping, a new outfit for an event, or to … [Read more...] about The Importance Of Building an Online Presence
Many small business owners assume that financial projections are only necessary for larger companies with highly complex operations. In reality, financial projections are critical for every small business owner. With them, you get crucial insights into your company that can help you move forward strategically. If you are wondering exactly why they matter, here’s what you need … [Read more...] about Financial Projections: Why They Matter to Your Small Business
If you own a small business, chances are you want to do whatever you can to market your company and differentiate yourself from the competition. Many businesses know how to promote their companies whether it be through a website, blog, social media, or networking. However, when everyone is doing these same strategies and tactics, it can be difficult to stand out.A marketing … [Read more...] about Business Growth Tips for Marketing Agencies