Believing that "anyone" can be your customer is a major error. Selecting a target audience will give you, as a small business owner, a great return on the investment of time and effort. You can learn your target customer's problems, triggering events, priorities, and pain points to create a niche and attract them to your business. For small businesses, defining and … [Read more...] about How to Know Your Target Audience for Small Business
Running a Business
Local SEO How To Guide For Beginners
Business owners, are you struggling to stand out in Google's search results? You're not alone. In today's competitive landscape, appearing at the top of local searches is necessary for business growth. When someone needs a service like gardening or plumbing, they often turn to Google's top results first. That's where you want to be. Enter this handy local SEO How To … [Read more...] about Local SEO How To Guide For Beginners
Website Optimization: An Effective Guide to Content Refresh
In the ever-evolving landscape of digital marketing, maintaining a vibrant online presence is crucial for small businesses. It's not uncommon for organic search traffic to dwindle over time, overshadowed by newer content. In this scenario, recognizing the need for a content refresh becomes imperative. This blog will guide you through the process of website optimization, … [Read more...] about Website Optimization: An Effective Guide to Content Refresh
How Small Businesses Can Benefit from Accurate Job Costing
Monitor price of material used, production time, labor, and other overhead expenses to ensure profitable pricing structures within your company. What is Job Costing? The process of tracking the expenses acquired over a period of time and assigning them to a specific job is known as job costing. Typically, job costing is calculated by adding together three categories … [Read more...] about How Small Businesses Can Benefit from Accurate Job Costing
A Business Owner’s Guide to ROAS (Return on Ad Spend)
Any business from large to small must do some advertising to get their product out to the public. Advertising is not free but can lead to an increase in revenue in the future. The success of your advertising efforts is measured by a metric called Return on Ad Spend or ROAS. What is ROAS? ROAS or Return on Advertising Spend refers to the amount of revenue that is … [Read more...] about A Business Owner’s Guide to ROAS (Return on Ad Spend)
