Social media advertising, known as "influencer marketing," employs the use of recommendations and product placements from people who are seen as experts in their industry. These people have built a large and dedicated following on social media by being authoritative figures in a particular field, such as fashion, technology, fitness, or beauty. Anyone with a large enough … [Read more...] about Promoting Your Small Business With Influencer Marketing
Why Small Business Compliance Matters
In the fast-paced world of small business, the imperative need to develop a strong market presence and drive profits can often overwhelm the need for compliance. Compliance with applicable laws, regulations, and standards is crucial to the long-term health of your company and its ability to thrive in the marketplace. This article will go into the relevance of compliance in … [Read more...] about Why Small Business Compliance Matters
Ready to Upgrade Your Brand? Here’s How!
Image via Pexels Your brand is essential for making a lasting impression on your audience and attracting customers. However, as your business evolves, there may come a time when your brand needs a refresh. A brand refresh doesn't necessarily mean starting from scratch; it's about renewing your brand's purpose, relevance, and aesthetic. In this article shared by Peyton Ave, … [Read more...] about Ready to Upgrade Your Brand? Here’s How!
Search Engine Optimization Overview
Determining how to balance organic search and paid ads for your business Determining how to acquire the web traffic you need to grow your business can be overwhelming at first. Once you gain an understanding of the different values of organic search and paid ads, you will understand the balance between them and know where to focus your efforts. Organic … [Read more...] about Search Engine Optimization Overview
Social Search Strategies
Over half of the world’s population uses social media for an average of 2.5 hours a day! This makes the various platforms a fantastic tool for both B2C and B2B marketers. Social media search has continued to grow, as many social outlets have evolved to make it easy for users to search and discover within their platform. Google has also begun to incorporate short video … [Read more...] about Social Search Strategies