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Image via Pexels Your brand is essential for making a lasting impression on your audience and attracting customers. However, as your business evolves, there may come a time when your brand needs a refresh. A brand refresh doesn't necessarily mean starting from scratch; it's about renewing your brand's purpose, relevance, and aesthetic. In this article shared by Peyton Ave, … [Read more...] about Ready to Upgrade Your Brand? Here’s How!

Creating a campaign for LinkedIn involves the planning, creating and distributing of an informative piece or business solution that links back to your brand. B2B market strategies tend to be focused on the long-term benefits of developing a professional relationship with potential customers.  Understanding LinkedIn Users According to an article by 99 FIRMS, LinkedIn now … [Read more...] about Creating a Successful Campaign on LinkedIn

Fulfilling Search Queries When planning out your content additions to your website/blog, focus on the searcher, their intent, and the information they need. By providing educational, quality content you will attract searchers to your blog and help answer their questions.  Blog posts are a great way to attract an audience on search engines that isn’t specifically … [Read more...] about Content Creation for Search Engine Optimization

Determining how to balance organic search and paid ads for your business Determining how to acquire the web traffic you need to grow your business can be overwhelming at first. Once you gain an understanding of the different values of organic search and paid ads, you will understand the balance between them and know where to focus your efforts.  Organic … [Read more...] about Search Engine Optimization Overview

Over half of the world’s population uses social media for an average of 2.5 hours a day! This makes the various platforms a fantastic tool for both B2C and B2B marketers. Social media search has continued to grow, as many social outlets have evolved to make it easy for users to search and discover within their platform.  Google has also begun to incorporate short video … [Read more...] about Social Search Strategies