Guest Author

In the world of marketing today, there is a lot of talk about how effective print marketing is compared to digital marketing. Many marketers end up picking a side and arguing that one is better than the other. But in a business world with so much competition, is it really smart to stick to just one type of marketing?  This article will look at the strengths and … [Read more...] about Print Marketing vs Digital Marketing (and why you should actually use both)

Scaling up your business is all about finding a way to take things to the next level. What exactly does this mean? Small business scaling lets you handle ever-increasing demand without the need to drastically increase your costs or resources at the same time. Whereas growth may refer to attaining more of any number of things (such as resources, human capital, technologies, … [Read more...] about Scaling your Business (Is it Right for You?)

Social media advertising, known as "influencer marketing," employs the use of recommendations and product placements from people who are seen as experts in their industry. These people have built a large and dedicated following on social media by being authoritative figures in a particular field, such as fashion, technology, fitness, or beauty. Anyone with a large enough … [Read more...] about Promoting Your Small Business With Influencer Marketing

In the fast-paced world of small business, the imperative need to develop a strong market presence and drive profits can often overwhelm the need for compliance. Compliance with applicable laws, regulations, and standards is crucial to the long-term health of your company and its ability to thrive in the marketplace.  This article will go into the relevance of compliance in … [Read more...] about Why Small Business Compliance Matters

Image via Pexels Your brand is essential for making a lasting impression on your audience and attracting customers. However, as your business evolves, there may come a time when your brand needs a refresh. A brand refresh doesn't necessarily mean starting from scratch; it's about renewing your brand's purpose, relevance, and aesthetic. In this article shared by Peyton Ave, … [Read more...] about Ready to Upgrade Your Brand? Here’s How!