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Small Business Success Stories

Marketing

Website Optimization: An Effective Guide to Content Refresh

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In the ever-evolving landscape of digital marketing, maintaining a vibrant online presence is crucial for small businesses. It's not uncommon for organic search traffic to dwindle over time, overshadowed by newer content. In this scenario, recognizing the need for a content refresh becomes imperative. This blog will guide you through the process of website optimization, … [Read more...] about Website Optimization: An Effective Guide to Content Refresh

Product, Price, Place and Promotion: The Four Pillars of Marketing

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The 4ps of marketing is a simple yet powerful tool that can help you generate more sales and grow your business. They stand for Product, Place, Promotion and Price. Whilst often considered common sense, it's the basic understanding of these four pillars that can drive and dictate the success of your marketing strategy. The Four Ps of Marketing: An Overview The 4ps of … [Read more...] about Product, Price, Place and Promotion: The Four Pillars of Marketing

A Business Owner’s Guide to ROAS (Return on Ad Spend)

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Any business from large to small must do some advertising to get their product out to the public. Advertising is not free but can lead to an increase in revenue in the future. The success of your advertising efforts is measured by a metric called Return on Ad Spend or ROAS. What is ROAS? ROAS or Return on Advertising Spend refers to the amount of revenue that is … [Read more...] about A Business Owner’s Guide to ROAS (Return on Ad Spend)

Business Growth Tips for Marketing Agencies

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If you own a small business, chances are you want to do whatever you can to market your company and differentiate yourself from the competition. Many businesses know how to promote their companies whether it be through a website, blog, social media, or networking. However, when everyone is doing these same strategies and tactics, it can be difficult to stand out.A marketing … [Read more...] about Business Growth Tips for Marketing Agencies

How to Use YouTube as Part of Your Marketing Strategy

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Is your small business on YouTube? If not, you should really consider it. YouTube is the Number 2 search engine in the world after Google. If your business is absent from YouTube, you are missing out on opportunities to spread brand awareness and generate sales. Step-by-Step Guide to Promoting your Business on YouTube 1. Create a YouTube Channel The first step to … [Read more...] about How to Use YouTube as Part of Your Marketing Strategy