Small businesses can utilize effective website strategies to stay competitive, visible, and relevant in the online world. Even with small changes, businesses can not only retain old traffic but also unlock new website traffic opportunities. With a focus on effective website strategies, this 5-step guide empowers businesses to navigate the evolving digital world, ensuring … [Read more...] about Maximize Your Website Strategies: 5 Simple Steps
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Website Optimization: An Effective Guide to Content Refresh
In the ever-evolving landscape of digital marketing, maintaining a vibrant online presence is crucial for small businesses. It's not uncommon for organic search traffic to dwindle over time, overshadowed by newer content. In this scenario, recognizing the need for a content refresh becomes imperative. This blog will guide you through the process of website optimization, … [Read more...] about Website Optimization: An Effective Guide to Content Refresh
Link Building 101
If you are creating a website for your business, either you are going to have to do the SEO (search engine optimization) or pay someone to do it for your website. Part of that is link building. Link building has changed a ton over the last many years. I have only really begun to learn this last year myself so it has been quite a learning curve. But as the owner of a small … [Read more...] about Link Building 101
Online Reviews
I am going to go back to a part of a topic I covered prior because it is such an important part of any small businesses success and continual success. During my weekly search on ways to help improve my business, I came across the link below. It talks about online reviews and their importance. Online reviews can not only help drive sales, they can also drive … [Read more...] about Online Reviews
Referrals and Testimonials: How They Can Help
In most small businesses, figuring out a marketing plan is not something everyone is comfortable with. I was a high school math teacher turned business owner while my wife was a business major in college so she had some broad knowledge. Trying to figure out what marketing you are going to do to get phone calls or people in the door or interested in finding out more … [Read more...] about Referrals and Testimonials: How They Can Help
