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Social media advertising, known as "influencer marketing," employs the use of recommendations and product placements from people who are seen as experts in their industry. These people have built a large and dedicated following on social media by being authoritative figures in a particular field, such as fashion, technology, fitness, or beauty. Anyone with a large enough … [Read more...] about Promoting Your Small Business With Influencer Marketing

In the fast-paced world of small business, the imperative need to develop a strong market presence and drive profits can often overwhelm the need for compliance. Compliance with applicable laws, regulations, and standards is crucial to the long-term health of your company and its ability to thrive in the marketplace.  This article will go into the relevance of compliance in … [Read more...] about Why Small Business Compliance Matters

Image via Pexels Your brand is essential for making a lasting impression on your audience and attracting customers. However, as your business evolves, there may come a time when your brand needs a refresh. A brand refresh doesn't necessarily mean starting from scratch; it's about renewing your brand's purpose, relevance, and aesthetic. In this article shared by Peyton Ave, … [Read more...] about Ready to Upgrade Your Brand? Here’s How!

Creating a campaign for LinkedIn involves the planning, creating and distributing of an informative piece or business solution that links back to your brand. B2B market strategies tend to be focused on the long-term benefits of developing a professional relationship with potential customers.  Understanding LinkedIn Users According to an article by 99 FIRMS, LinkedIn now … [Read more...] about Creating a Successful Campaign on LinkedIn

Fulfilling Search Queries When planning out your content additions to your website/blog, focus on the searcher, their intent, and the information they need. By providing educational, quality content you will attract searchers to your blog and help answer their questions.  Blog posts are a great way to attract an audience on search engines that isn’t specifically … [Read more...] about Content Creation for Search Engine Optimization