In most small businesses, figuring out a marketing plan is not something everyone is comfortable with. I was a high school math teacher turned business owner while my wife was a business major in college so she had some broad knowledge. Trying to figure out what marketing you are going to do to get phone calls or people in the door or interested in finding out more … [Read more...] about Referrals and Testimonials: How They Can Help
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Spring has arrived, now the projects…
Though it is May already, spring has finally come to Northern Minnesota. We still have a couple snow banks in the front yard that have some tree cover, but for the most part the look of spring is around. Grass is greening up and the trees and plants are starting to bud. With this time comes all the yard work that you look around and see. From cleaning up … [Read more...] about Spring has arrived, now the projects…
Email Newsletter
Ever wonder if an email newsletter is a good idea for your small business? Is there still people that check email on a regular basis in todays techy world? Social media is definitely the rave but a monthly or weekly newsletter can still be a vital cog in your marketing strategy to get people thinking about your business. I read an article … [Read more...] about Email Newsletter
Top 5 Things All High School Grads Should Know
As May rolls around, graduation party invites are getting sent out and I started to think back to when I was graduating from high school and how unprepared I was for college. I was ready emotionally but was not very prepared as far as what to expect and things to prepare for. I had good grades and got my share of scholarships. Unfortunately though, my high … [Read more...] about Top 5 Things All High School Grads Should Know
About you page
Continuing on last weeks theme of building our online footprint for our business, I have been looking at how to refine our website. We had a family friend build the website for us. She did a great job setting up the website but just used content from our pamphlets we give the people that walk in the door for each page if it made sense for that page. So I am … [Read more...] about About you page