Like most people trying to gather new information about their industry, I subscribe to Neil Patel’s email campaigns on the off chance I have time to actually read something or watch one of his videos! Recently, I happened to click into one of his blog posts about the 4P’s of marketing. The email sucked me in and seemed to tickle one of ongoing questions I am constantly asking. Is there something new I can learn to help my customers build their traffic, brand and reach online? And it is time to start thinking more seriously about this website, Peyton Ave. What do we need to start doing to build a bigger audience, following and network online?
Like everything Neil and his team does, the blog post I read was written very well with a step by step guide for someone to follow. Today, when I came to write a quick blog post about the 4Ps from my notes, I did a quick Google search. (SEO specialist at heart here.) Not surprising, Neil’s blog post was ranking #1 for the search “the 4ps of marketing), then a Google Question Box, a recent blog post from Investopedia (7/2020) and then a blog post from Purely Branded. There were videos in the results too. The video below from Purely Branded was listed too. They had 2 ranking spots. I watched the video and am sharing it below as a quick overview of the 4Ps of Marketing. I am sure Neil won’t mind. I am guessing he may get more visitors with a #1 ranking. 🙂
Purely Branded (The blog post with more information)
The 4Ps of Marketing or marketing mix are the strategies or tactics a company may use to bring their product or service to the market or their target audience. The 4Ps are:
- Product – a good or a service that an end user or company can buy.
- Price – what the consumer pays for the product or service.
- Promotion – where the product is being advertised: websites, billboards, radio, magazines, etc.
- Place – stores and store displays, online / websites, TV, Film, distribution
Most of my customers come to me with a product or service and a price. Our goal is to help with the promotion and placement of products and services online. Some areas of placement might be: Facebook, LinkedIn, Instagram, Pinterest, Etsy and other social media platforms, Organic Search Results, Paid search results, online industry websites, magazines, press release / news sites, etc. Some of the websites or platforms would then offer organic placement or sponsored ads to help extend your reach.
Teamwork & a Good Mix of Marketing Efforts
Over the years, I have found that a good mix of marketing efforts and teamwork between clients and my team brings the best results. Between sales and marketing team members, social media, organic search engine traffic, some paid advertising, trade shows or industry specific events and distribution of new information helps a company grow. There are times you may have to adjust the 4Ps – tweak a product or change pricing, try a new place to promote the service, but once you hit your sweet spot of the mix, keep it up!
It’s time now to think about Peyton Ave. What are our 4Ps and how do we start growing?
- Product: A website that tells the story of a small business.
- Price: Free! Free to read and free to share your story.
- Promotion: Haven’t done any yet seriously. It’s been word of mouth, with very little talking. **Focus here.
- Place: We are online, have a couple social sites set up, but again not a lot of visibility. **Build here.
Excited to get started and focusing in on the 4Ps for Peyton Ave. Where do you need to start?